Image Source: https://stock.adobe.com/search?k=saree+backgrounds
The world is going digital. Then there comes the billion-dollar social media industry, with lizard eyed thirty-year-olds becoming billionaires by selling your personal data and 140 character messages fuelling revolutions (or showcasing the stupidity of the most powerful man on earth). The social media has infinite potential as a tool to bring about social change (and hate crimes but let's just stay positive here).
The sari went out of fashion. Of course, it has been around as a personal choice forever, but to the millennial generation, it was more of an investment to look good rather than a choice of convenience.
Then there came a wave of social media and real life influencers who took up the mantle of a saree as a garment of utility and reinvented the whole nine yards for all its cultural and gender symbolism.
Among the hundreds of social media trends revolving around the saree, here are the top five ones which we found really unique and inspiring.
This was a movement begun on Instagram in 2016 by Malaysia based artist Sivagami Selvaranjan. The passionate dancer, actor, artist and self-proclaimed feminist began her drive to highlight stories of passionate women and saris through this Instagram hashtag that went viral.
- #BooBlouse or #NoBlouse:
The Mumbai based instagrammer @saree.man Himanshu Verma began this sartorial challenge opposing the colonial hangover to sarees - the blouse. It encourages women to actually experiment with the garment and step away from water-tight compartments of traditions and had some amazing results from women across the world.
- Sari Diary:
Laila Tyabji, founder of Dastkar and a writer and designer led an amazing one-month photo series to document the versatility of the simple cotton saree. She uses a range of weaves, techniques, and designs, all of them meant to signify how the saree has defined south Asian women and their daily lives.